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adding Customer Insights - Data while licensed with Marketing

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As D365 Marketing licensing has been collapsed in to the new D365 Customer Insights license, is there a way to add customer insights data into an existing instance of D365 Marketing?
I understand that the guidance is to cancel the Marketing application license and add the new Customer Insights license at next renewal but is there a way to add Customer Insights- Data to the environment before making that license swap? 
Scenario: Customer has deployed D365 Marketing and already transitioned to real time marketing (Customer Insights-Journeys) and they want to add Customer Insights-Data to the environment. Can this be done without the change to the new license or must they wait until they are able to change the licenses or just simply have the new Customer Insights license added to their tenant?