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Preference Center link in Text Message

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Posted on by IamHelen

We are about to start sending out some commercial Text messages to customers and have created some new Text Messages.

But when we added the dynamic link to the Preference Center via personalization the link in the Text message for the receiver is not giving a clue of the purpose of the link.

Is there any way to add a text string that is a link, like in Email messages? Like the text Unsubscribe that is a link to Preference Center?

//Helen

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IamHelen on at

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Preference Center link in Text Message

After creating a MS Ticket I got this answer:

Unfortunately, this option cannot be developed for text messages. The reason for that is the text messages (in general for all phones) are applications that are not web based therefore they cannot "read' html for example and only simple text. For example on older phones when you send a link in an SMS it's not even clickable and you have to copy/paste it in order to load it in a browser. Where newer phones, simply create a path to the website.

Changing a link into a clickable word would require most commonly an HTML code, which will transform it visibly, but it will actually point to the link. However, as phones cannot "read" html via text messages we cannot implement an change on the link appearance for the end customer.

The best suggestion we can have is to add a row "To unsubscribe from Text Messages, please follow this link:"
IamHelen on at

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Preference Center link in Text Message

It looks like the functionallity as in Email (link text) also exists for Text messages where a displaynamn can be added to Personalized links, but it simply does not work.
Dengliang Li Microsoft Employee on at

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Preference Center link in Text Message

Hi,

I'm afraid that's not possible.

To use a hyperlink in a text message, you need to manually enter the full URL.

Even adding personalized text pointing to the preference center is not clickable in SMS.

When I open the preference center in an email, the value of the context Id in the URL is randomly generated, and this part is indispensable. So, using this URL doesn't work either.

But you can create a new idea through the below URL, then ask your colleagues to raise up the votes.
Ideas (dynamics.com)
Our product team has direct visibility of these ideas and they will implement it on the basis of the highest number of votes received.

Best Regards,
Dengliang Li